AI & Data Ethics
Our commitment to ethical AI usage, transparent data handling, and maintaining human agency in all technology decisions.
How We Use AI
Human-led, AI-assisted practice. AI used for research, prototyping, and code generation under human supervision.
We do not offer non-AI workflows. If AI use is declined, we withdraw.
Important Notice
AI assistance is integral to our methodology and quality standards. We believe this approach delivers superior results while maintaining full human oversight and accountability.
Our Ethics Principles
Five core principles that govern our AI usage and data handling practices.
Consent & Transparency
Explicit consent before identifiable data enters AI tools; disclosure on deliverables.
- Clear consent forms before any AI processing of personal data
- Transparent disclosure of AI involvement in all project deliverables
- Regular updates on data usage and processing methods
- Right to withdraw consent at any time during the project
Data Retention
Business APIs with short operational retention (typically ~30 days); no training.
- Maximum 30-day operational retention for AI service providers
- No data used for model training or improvement
- Automatic deletion of processed data after project completion
- Clear data lifecycle documentation for all projects
Human Oversight
Multi-AI audit; human sign-off on every release.
- Multiple AI tools used for cross-validation and error detection
- Human review and approval required for all AI-generated content
- Regular quality audits of AI-assisted work
- Final human judgment on all technical and creative decisions
Privacy by Design
GDPR-aligned, privacy-first builds.
- Privacy considerations integrated from project inception
- Data minimisation principles applied throughout
- Privacy impact assessments for all data processing
- Regular compliance reviews and updates
Accountability
Public integrity note on projects.
- Clear documentation of AI involvement in project deliverables
- Responsibility statements for all AI-assisted work
- Regular public reporting on AI ethics compliance
- Continuous improvement based on ethics feedback
AI Providers
Anthropic (Claude)
Documentation, analysis, and review
OpenAI (GPT)
Code generation and research
Google (Gemini)
Multi-modal tasks and analysis
GitHub Copilot Pro+
Development assistance
Mistral & Cohere
Specialised tasks and validation
Data Handling Guarantees
Maximum 30-Day Retention
Operational retention only
No Training Data Usage
Your data is never used for model training
GDPR Compliant
Full regulatory compliance
Questions about our AI ethics?
We’re committed to transparency and continuous improvement in our AI ethics practices. Reach out with any questions or concerns.